What I do
Turning complexity into clarity.
I’m a product marketer who helps products find the right audience — and the right words. I bring structured thinking, customer empathy, business strategy, and storytelling to the table, and I’m most at home in B2B and SaaS.
How I can help
Three things I do well, whether embedded in a team or brought in from outside.
Positioning & messaging
Finding the sharp, honest way to say what a product is, who it’s for, and why it matters — then making every channel tell that same story.
Go-to-market & campaigns
End-to-end launches — from plan and channel strategy to creative, customer journeys, and honest evaluation. Built as repeatable systems, not one-off pushes.
Growth & analytics
Paid media across Meta, Google, and TikTok, paired with proper tracking and lifetime-value thinking, so every marketing dollar has to earn its place.
A few results
Relative outcomes from four years of hands-on work. The context behind each is a longer story — happy to walk you through it.
Where I’ve worked
One company, five roles, and a rare 360° view of marketing.
Across five roles at Evermos, I’ve worked every layer of the funnel — from top-of-funnel PR and partnerships, through lower-funnel paid performance, up to strategic, end-to-end product marketing. That full-funnel range is why I plan a campaign as one connected system rather than a pile of separate tactics.
Own the strategic narrative and go-to-market for B2B services. Keep core messaging aligned across paid, social, SEO, CRM, sales decks, and the app store; run launches from plan to evaluation; and turn Voice-of-Customer insight into product improvements and case studies. Marketing MVP 2025.
Directed all marketing resources alongside the business and tech teams to grow a B2B SaaS. Led a success-story campaign across 360° channels — a webinar that drew 400+ leads, supporting paid ads, and an article that lifted conversion — plus a website overhaul (+115% search click-through, +60% registrations) and a seasonal push that doubled acquisition.
Led a team of four advertisers for a new B2B unit. Built the OKR, coordination, and reporting system; cut blended CPA by 53%; and used a lifetime-value analysis to win a larger budget that delivered 2.7× acquisition at 2× return on ad spend. Marketing MVP 2024.
Ran 20+ conversion campaigns across Meta, Google, TikTok, Snack Video, Shopee, Tokopedia, and programmatic. Improved CPA by 23%, systematized daily-to-monthly reporting, and accelerated creative iteration across images, video, and landing pages.
Built awareness through 7+ PR events — brand launches, press conferences, and community activations — drawing officials, community leaders, and journalists. Wrote 13+ press releases that lifted media uptake around 75%, and ran partnership programs that grew the user base by thousands.
Supported account managers selling IT infrastructure such as data centers — building 9+ sales decks and helping coordinate nationwide events that drew 260+ attendees across seven regions.
Skills & tools
- Media buying
- Meta (Facebook & Instagram) Ads, Google Ads, TikTok Ads, Shopee Ads, programmatic
- Analytics
- GA4, Google Tag Manager, Microsoft Clarity, Pixel, CAPI, AppsFlyer, Google Keyword Planner
- Certifications
- Google Ads (Search & Video), Meta Certified Creative Strategy Professional
- Languages
- English (IELTS 7.5), Bahasa Indonesia
Have something you’re working on?
A project, a second pair of eyes, or a proper consulting engagement — if any of this is useful to you, I’d be glad to talk.
Get in touch →